For Australia's Pearl Farmers, the Wild Is Their Oyster

Written on the 16 November 2016

For Australia's Pearl Farmers, the Wild Is Their Oyster BROOME, Western AustraliaExploring one of the planet's most isolated coastlines from the bunk bed of a working pearl boat, with its smell of marine diesel and dead fish, is not your average luxury cruise.

But as China has cornered much of the global market with mass-produced pearls, traditional pearl farmers from Australia to Indonesia are using ever more inventive sales tactics to stay afloat. They are targeting ultrawealthy buyers for whom a highly customized shopping experience matters almost as much as the price tag.

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Source: Wall Street Journal


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